In the bustling town of Perryville, Missouri, anticipation is high as the community braces for the celestial spectacle of a total solar eclipse. Among the local businesses gearing up for the influx of visitors are Emily Gegg and Amanda Schwent, the dynamic duo behind Luna’s Shaved Ice. However, while many establishments are seizing the opportunity to capitalize on the event, Gegg and Schwent are taking a different approach, rooted in integrity and community spirit.
A Frozen Delight with a Heartwarming Story:
Luna’s Shaved Ice, a beloved fixture in Perryville, is known for its refreshing frozen fruit pops, affectionately dubbed “moonsicles.” As the eclipse draws near, Gegg and Schwent find themselves with a stockpile of 25,000 moonsicles, ready to serve the eager crowds descending upon their town. Despite the potential for increased profits, the pair remains steadfast in their commitment to fair pricing and ethical business practices.
Ethical Dilemmas Amidst Economic Opportunities:
While businesses across the country are hiking prices and capitalizing on the eclipse frenzy, Gegg and Schwent refuse to follow suit. The prospect of exploiting the heightened demand for their product does not align with their values. For them, it’s not just about making a profit; it’s about fostering goodwill within their community and setting a positive example for fellow entrepreneurs.
Community Comes First:
In Perryville, a town with a population of 8,500, the spirit of unity prevails. City Administrator Brent Buerck echoes the sentiment shared by many local businesses, emphasizing the importance of prioritizing the long-term benefits of community engagement over short-term financial gains. From free viewing locations to a three-day SolarFest extravaganza, Perryville is rolling out the red carpet for eclipse enthusiasts without breaking the bank.
Leading by Example:
Luna’s Shaved Ice isn’t the only business in town with a commitment to integrity. Stonie’s Sausage Shop introduces a SolarFest sub to its menu, while Villainous Grounds offers cosmic lattes and a special coffee blend, all at regular prices. Owner Mary Jo Bammel’s decision to maintain consistency in pricing reflects a dedication to customer loyalty and ethical business conduct.
A Sweet Lesson in Generational Values:
Even young entrepreneurs like 13-year-old Hadley Warren of Hadley’s Candy Shoppe are embracing the ethos of integrity in business. Stocking up on cosmic-themed treats and novelty items, Warren and her family demonstrate a commitment to serving their community with honesty and integrity, even amidst the excitement of a celestial event.
As the eclipse casts its shadow over Perryville, the town’s businesses stand united in their commitment to integrity, community, and ethical business practices. From Luna’s Shaved Ice to Hadley’s Candy Shoppe, the spirit of fairness and goodwill prevails, serving as a beacon of integrity in a sea of economic opportunity. In Perryville, it’s clear that when it comes to business, it takes more than a celestial event to compromise one’s principles.
