Laura, 7 May 7, 2024. Apple, in its latest bid to redefine the tablet market, hosted a highly anticipated event today unveiling a range of new products, including refreshed versions of its popular iPads. With the tech giant aiming to inject new life into the iPad lineup, the event promised to address the stagnation that the tablet market had witnessed in recent times.
The iPad category had experienced a slowdown in sales due to the absence of significant updates in recent quarters, leading to concerns within the industry about the future of the device. Apple, which once held high hopes for the iPad, found itself grappling with a maturing product lineup that failed to meet initial expectations, contributing to a sense of confusion among consumers.
iPad Air, iPad Pro, Magic Keyboard – India Prices
Among the highlights of the event were the unveiling of the new 11-inch and 13-inch iPad Air models, offered in blue, purple, starlight, and space grey colors, with storage configurations ranging from 128GB to 1TB. The 11-inch model starts at Rs 59,900 for the Wi-Fi version and Rs 74,900 for the Wi-Fi + Cellular variant, while the 13-inch version begins at Rs 79,900 for Wi-Fi and Rs 94,900 for Wi-Fi + Cellular. Apple also introduced the new Apple Pencil Pro, priced at Rs 11,900, compatible with both iPad Air models. Additionally, the Magic Keyboard, available in black and white, supports both iPad Air sizes and is priced at Rs 29,900 for the 11-inch version and Rs 33,900 for the 13-inch variant.
iPad Pro Pricing and Availability
The latest iPad Pros, available in 11-inch and 13-inch variants, are priced starting at $999 and $1,299, respectively. Accompanying accessories include the Magic Keyboard, priced at $299 and $329 for the respective sizes, and the Apple Pencil Pro, priced at $129. Pre-orders for these products are open, with shipping expected to commence next week.
Brand New Apple Pencil Pro
The newly unveiled Apple Pencil Pro, compatible with the new iPad Air models, is available for Rs 11,900, with an educational pricing option of Rs 10,900. Additionally, the previous-generation Apple Pencil (USB-C) is priced at Rs 7,900, or Rs 6,900 for education.
Magic Keyboard Availability and Pricing
The Magic Keyboard, designed for the 11-inch and 13-inch iPad Air, is available in black and white finishes. Prices start at Rs 29,900 for the 11-inch version and Rs 33,900 for the 13-inch version. Education pricing offers the 11-inch Magic Keyboard at Rs 27,900 and the 13-inch version at Rs 31,900.
Other Products Unveiled
In addition to the iPad lineup, Apple introduced the new Smart Folio, available in various colors, priced at Rs 8,500 for the 11-inch iPad Air and Rs 10,900 for the 13-inch model. The company also announced updates for its professional software, with Logic Pro for iPad 2 set to be available on May 13, offering existing users a free update and new users the option to purchase for Rs 499 per month or Rs 4,999 annually. Final Cut Pro for iPad 2 is slated for release later this spring, priced at Rs 499 per month or Rs 4,999 per year, with a one-month free trial.
Final Cut Pro and Logic Pro Enhancements
With the hardware announcements concluded, Apple transitioned to software updates, with team member Will Hui showcasing exciting enhancements for Final Cut Pro and Logic Pro. Notable among these is the introduction of the Final Cut Camera feature for iPads, allowing them to be used as live cameras during video shoots.
The event marks a significant step forward for Apple in rejuvenating its iPad lineup and reaffirming its commitment to innovation in both hardware and software domains. With a diverse range of products and updates announced, Apple seeks to address consumer demands and stay ahead in the competitive tech landscape.
