Former President Donald Trump has entered a partnership with country music icon Lee Greenwood to promote a new line of high-end Bibles, capitalizing on his political platform and Greenwood’s patriotic music. The announcement was made on Tuesday via a video posted on Truth Social, a social media platform launched by Trump. In the video, Trump emphasized the importance of having a Bible in every American home, describing it as his favorite book and lamenting the perceived decline of religion and Christianity in the United States. He asserted that the absence of religion is a significant factor contributing to societal turmoil.
Dubbed the “God Bless the U.S.A. Bible,” this exclusive edition comes with a price tag of $59.99, excluding additional charges such as shipping fees. Unlike conventional Bibles, this special edition includes extra features, such as a handwritten chorus of Greenwood’s renowned song “God Bless the U.S.A.” Additionally, it incorporates important American documents like the U.S. Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance.
According to the product website, this Bible is endorsed solely by Trump and Greenwood, boasting to be the only Bible inspired by Greenwood’s patriotic anthem. It also highlights a unique feature where the words attributed to Jesus are printed in red and uses a large font for enhanced readability. While the financial details of the partnership remain undisclosed, this venture occurs amidst financial challenges for Trump. Despite a surge in his net worth following a successful merger of his media company, Trump faces immediate financial obligations, including a significant appeal bond in a civil fraud case in New York and a defamation judgment. Moreover, his political fundraising efforts lag behind those of his Democratic counterpart, President Joe Biden.
The website selling the Trump-Greenwood Bibles clarifies that proceeds from sales will not contribute to Trump’s political campaign, stressing its apolitical nature and its independence from Trump-owned entities. Rather, it operates under a licensing agreement with CIC Ventures, Trump’s business entity responsible for his speaking engagements. Trump’s involvement with CIC Ventures has proven lucrative, with his 2023 financial disclosure revealing earnings exceeding $5 million from speaking engagements facilitated by the company.
In summary, the collaboration between Trump and Greenwood to market exclusive Bibles represents a strategic move to leverage their respective platforms and capitalize on patriotic sentiment, albeit amidst financial and political challenges.
